Latest at Pidilite

News

01 Feb 2024

Pidilite Ventures Hosts ‘Building Bonds’: Its First Ever Community-Building Event

Pidilite Ventures, the venture capital arm of Pidilite Industries, launched its first-ever community-building event in Bengaluru titled ‘Building Bonds 2024,’ with support from their partners, 100X.VC. The event gathered trailblazers from the venture capital, startup, and corporate realms, all sharing synergies with Pidilite’s core and adjacent businesses.

News

07 Feb 2024

Pidilite’s Motomax reinforces the importance of providing effective solutions for vehicle care and maintenance

Pidilite Industries a manufacturer of adhesives and sealants, construction chemicals, and automotive care products has announced the launch of a new digital campaign for Motomax Insta Shine.

News

07 Feb 2024

Pidilite unveils a new ad film for Motomax

Pidilite Industries, a manufacturer of adhesives and sealants, construction chemicals, and automotive care products, has announced the launch of a new digital campaign for Motomax Insta Shine, an easy-to-use and pocket-friendly DIY vehicle polish.

News

12 Feb 2024

IIM-A placement Cluster-2: United Breweries, Bluestone, Essar, Adani lead in number of offers

United Breweries, Bluestone, Essar Group, and Adani Group made the most number of offers in Cluster-2 of the final placement process for the PGP batch of 2024 held at the Indian Institute of Management- Ahmedabad (IIM-A).

News

14 Feb 2024

 India Inc.'s Premium Play

Enroute Patna to the historical town of Bodh Gaya in Bihar, an array of motels on either side of the road is inviting enough for tourists for a pit stop. In the midst of them is a new Maruti Aspire showroom with upper-end models Brezza and Ertiga on display. 

News

22 Feb 2024

How Swiggy Instamart, Vadilal and other brands turned Instagram's long-post glitch into marketing gimmick

Brands like Swiggy Instamart, Vadilal and Fevikwik India used the Instagram's long-post glitch to create eye-appealing marketing trend online.

News

29 Feb 2024

Pidilite's Fevikwik Gel Campaign 'Galti Sudharne ka Mauka De' Redefines Quick Fixes

News

29 Feb 2024

Fevikwik Gel's campaign shows how to rectify your small mistakes easily

Pidilite Industries Limited, a manufacturer of adhesives, sealants, construction chemicals, and craftsmen products, announced the launch of a new campaign "Galti Sudharne ka Mauka De", for its latest variant Fevikwik Gel. The film emphasizes that small mistakes can be promptly rectified, highlighting the product's effectiveness in real-life situations.

News

29 Feb 2024

Pidilite appoints Sudhanshu Vats as MD designate; Bharat Puri to step down

New Delhi, Feb 29 (PTI) Leading adhesive and construction chemicals manufacturer Pidilite Industries on Thursday announced the appointment of Sudhanshu Vats as Managing Director designate.

News

29 Feb 2024

Pidilite appoints Sudhanshu Vats as Managing Director Designate

The Board of Directors of Pidilite Industries Limited today approved the appointment of Mr. Sudhanshu Vats as Managing Director Designate. The Board also approved the appointment of Mr. Kavinder Singh as Executive Director and Joint Managing Director Designate.

News

29 Feb 2024

Pidilite appoints Sudhanshu Vats as MD designate; Kavinder Singh as joint MD

The Board of Directors of Pidilite Industries Limited approved the appointment of Sudhanshu Vats as managing director designate.

News

29 Feb 2024

Pidilite appoints Sudhanshu Vats as MD designate, Bharat Puri to step down

Leading adhesive and construction chemicals manufacturer Pidilite Industries on Thursday announced the appointment of Sudhanshu Vats as Managing Director designate.

News

01 Mar 2024

Pidilite Appoints Sudhanshu Vats As Md Designate

PIDILITE INDUSTRIES on Thursday approved the appointment of Sudhanshu Vats as managing director designate, it said in a statement. The board also approved the appointment of Kavinder Singh as executive director and joint managing director designate.

News

02 Mar 2024

Pidilite announces launch of Fevikwik Gel with a quirky ad campaign

Pidilite Industries Limited, a leading manufacturer of adhesives, sealants, construction chemicals, and craftsmen products, announced the launch of a new campaign "Galti Sudharne ka Mauka De", for its latest variant Fevikwik Gel.

News

04 Mar 2024

CXO Moves: Exec appointments across Unilever, Pidilite, Samsung Mobile, Leo Burnett, PayPal, TikTok and more

Keep up with all the key people movements in the brand marketing ecosystem in Storyboard18’s CXO Moves. Here’s a round-up of the executives who've moved jobs, got bigger roles, switched industries and more.

News

07 Mar 2024

Pidilite bridges crucial gaps in the decorative paints market with Haisha Paints

In collaboration with Sideways, the campaign for Haisha Paints embraces a unique and endearing style of storytelling through animation, setting a new standard in paint advertising.

News

30 Mar 2024

'Innovation and a localised approach is helping Indian brands go global'

Indian brands are wooing global consumers by leveraging innovative strategies and localised approaches to venture into new markets, was the consensus among a group of top industry leaders at a panel discussion in the Mint India Investment Summit 2024.

News

02 Apr 2024

Fevikwik introduces new products in instant adhesion segment

Fevikwik, a leading brand of instant adhesive solutions, from the house of Pidilite Industries, announced the launch of innovative new products, Fevikwik Precision Pro, Fevikwik Gel, Fevikwik Advanced and Fevikwik Craft. The launch of new products aims to revolutionise the repair experience for consumers across diverse use cases.

News

03 Apr 2024

#BlastFromThePast: Cheil India’s Ipsita Nayak shares her all-time memorable ads

#BlastFromThePast is Storyboard18’s weekly column where we ask young creative professionals to pick old ads that they replay time and again, spots that give them writing inspiration, and commercials that never get old. 

News

06 Apr 2024

Pidilite Industries Fevikwik brand launches innovative new products

News

25 Apr 2024

A platform for infra, construction fraternity

Initiated two decades ago, Roof India Exhibition, Asia's largest roofing and allied products event, provides an unparalleled platform for the building construction and infrastructure fraternity to converge, network, strike lucrative business deals, and establish business partnerships and joint ventures.

News

29 Apr 2024

PHOTOS: Storyboard18 Visionaries - Mumbai Chapter: Honouring top minds in marketing - Part 2

The Mumbai chapter of Storyboard18 Visionaries was an evening of celebration and comraderies, as leading marketers came together to share stories from their unwavering pursuit of building iconic and successful brands.

News

01 Feb 2024

What’s driving Pidilite’s close bond with startups

Pidilite Ventures, the corporate VC arm of Pidilite Industries, has been investing in Indian startups since 2020. It aims to strengthen its engagement with the startup community to drive the company’s innovation agenda further.

News

07 Feb 2024

Pidilite Industries' quirky film shines spotlight on Motomax Insta Shine

Pidilite Industries has announced the launch of a new digital campaign for Motomax Insta Shine, a DIY vehicle polish. The campaign has been conceptualised by Sideways.

News

08 Feb 2024

New plant of Pidilite

News

11 Feb 2024

India's Fevicol Man: পিওনের চাকরি থেকে কয়েক লক্ষ কোটির সাম্রাজ্য, ইনি ভারতের ‘Fevicol Man’

News

19 Feb 2024

Polished humour

Pidilite Industries’ new digital campaign for Motomax Insta Shine is packed with quirky humour. The film kicks off with a relatable scenario. A boy sees a girl and realises dejectedly that he is unlikely to attract her attention. 

News

23 Feb 2024

Grasim paints Rs 10K cr sales target in 3 yrs for Birla Opus

Grasim Industries, the flagship company of Aditya Birla Group, launched its paints business under the ‘Birla Opus’ brand, here on Thursday. The company expects the new business to turn profitable once it clocks Rs 10,000 crore in gross revenue within three years of completing full-scale operations.

News

29 Feb 2024

Pidilite announces launch of Fevikwik Gel with new campaign: ‘Galti Sudharne ka Mauka De’

Pidilite Industries Limited announced the launch of a new campaign “Galti Sudharne ka Mauka De”, for its latest variant Fevikwik Gel.

News

29 Feb 2024

Pidilite's Fevikwik Gel introduces additional setting time feature

Pidilite Industries, a manufacturer of adhesives, sealants, construction chemicals, and craftsmen products, announced the launch of a new campaign Galti Sudharne ka Mauka De, for its latest variant Fevikwik Gel. 

News

29 Feb 2024

Pidilite appoints Sudhanshu Vats as Managing Director Designate

The Board of Directors of Pidilite Industries Limited today approved the appointment of. Sudhanshu Vats as Managing Director Designate. The Board also approved the appointment of Kavinder Singh as Executive Director and Joint Managing Director Designate.

News

29 Feb 2024

Pidilite appoints Sudhanshu Vats as MD designate; Bharat Puri to step down

The board of Pidilite -- maker of Fevicol, Dr Fixit, Fevikwik and M-Seal -- at its meeting held on Thursday approved the appointment of Vats as Managing Director Designate, who is currently Deputy Managing Director of Pidilite Industries.

News

29 Feb 2024

Pidilite appoints Sudhanshu Vats as MD designate; Bharat Puri to step down

Leading adhesive and construction chemicals manufacturer Pidilite Industries on Thursday announced the appointment of Sudhanshu Vats as Managing Director designate.

News

29 Feb 2024

Pidilite appoints Sudhanshu Vats as MD designate; Bharat Puri to step down

Kavinder Singh is appointed as Executive Director and Joint Managing Director designate, while Sudhanshu Vats is announced as the new Managing Director designate. Vats had leadership roles at EPL Ltd, Viacom 18 Media, Hindustan Lever, and Mahindra Holidays and Resorts India Ltd.

News

01 Mar 2024

Pidilite appoints Vats as MD designate

he Board of Directors of Pidilite Industries has appointed Sudhanshu Vats as Managing Director Designate and Kavinder Singh as Executive Director and Joint Managing Director Designate. They will take charge from April when the incumbent MD Bharat Puri completes his term.

News

02 Mar 2024

Pidilite launches Fevikwik Gel, Neeraj Chopra joins Visa team for 2024 Olympics

Pidilite Industries, a leading manufacturer of construction, specialty chemicals and art and craft products has launched its new product Fevikwik Gel.

News

05 Mar 2024

New coats of growth in the paints business

On the heels of the JSW Group in 2019 and Pidilite in 2023, the Aditya Birla Group has entered the paints business through group flagship Grasim and brand Birla Opus. Tellingly, this is the group’s first major diversification foray in about 15 years.

News

18 Mar 2024

Meet ‘Fevicol Man of India’, who lived in basement, once worked as peon, built Rs 145000 crore company, he is…

In addition to being a lawyer, a book lover, a peon, and a freedom fighter, Balvant Parekh was a brilliant businessman from post-independence India. 

News

01 Apr 2024

Meet man, who worked as peon, slept in warehouse, then built Rs 1.53 lakh crore company, he was known as...

The inspiring story of Balvant Parekh, affectionately dubbed "India's Fevicol Man" is one that of grit, determination and relentless pursuit of success against all odds.

News

02 Apr 2024

Fevikwik introduces new products in instant adhesion segment

Fevikwik, a leading brand of instant adhesive solutions, from the house of Pidilite Industries, announced the launch of innovative new products, Fevikwik Precision Pro, Fevikwik Gel, Fevikwik Advanced and Fevikwik Craft. The launch of new products aims to revolutionise the repair experience for consumers across diverse use cases.

News

03 Apr 2024

Design Debate Chennai: Yet another successful South-edition

With the stalwarts and the brightest of talent in the design industry, taking-over the panel discussions and the finest of brands in the world of architecture, featuring their work, the 26th edition of Design Debate was one starry affair, indeed.

News

11 Apr 2024

Diversity is a strategic imperative: Rahul Sinha shares Pidilite Industries impactful initiatives

Rahul Sinha, CHRO at Pidilite Industries Ltd., brings a wealth of experience across diverse domains having transitioned from Sales and Marketing to Human Resources. With a background in leading business teams, Rahul has a unique perspective on driving organisational growth.

News

26 Apr 2024

India’s leading marketers to meet at Storyboard18 Visionaries - Mumbai chapter

The Visionaries - Mumbai Chapter kicks off with a stellar line-up of leaders who are reimagining the future growth of their organizations through a progressive approach and purpose-led strategies.

News

29 Apr 2024

PHOTOS: Storyboard18 Visionaries - Mumbai Chapter; Honouring top minds in marketing - Part 1

The Mumbai chapter of Storyboard18 Visionaries was an evening of celebration and comraderies, as leading marketers came together to share stories from their unwavering pursuit of building iconic and successful brands.

News

07 Feb 2024

Pidilite launches new campaign for Motomax Insta Shine

Pidilite Industries Limited, a manufacturer of adhesives, sealants, construction chemicals, and automotive care products, has unveiled a new digital campaign for Motomax Insta Shine, an easy-to-use and cost-effective DIY vehicle polish. Conceptualised by Sideways, the campaign aims to engage audiences across various digital platforms.

News

07 Feb 2024

Pidilite Industries unveils ‘Bike Chamkao Instantly’ ad film for Motomax Insta Shine

Pidilite Industries Limited, a manufacturer of adhesives and sealants, construction chemicals, and automotive care products, announced the launch of a new digital campaign for Motomax Insta Shine, an easy-to-use and pocket-friendly DIY vehicle polish.

News

09 Feb 2024

Pidilite unveils campaign for Motomax auto-care brand

Pidilite Industries Limited has unveiled  a new digital campaign for Motomax Insta Shine, an easy-to-use DIY vehicle polish. The campaign, conceptualised by Sideways, is set to captivate audiences across various popular digital platforms.

News

12 Feb 2024

Cos Enter Empathy in CXO Search Bar

Want leaders who are performance-driven but can also handle sensitive situations well.

News

20 Feb 2024

Brands turn Instagram's long-post glitch into a moment marketing trend

A new Instagram glitch has surfaced, allowing users to post extra-long images on their feeds. Brands like Swiggy Instamart, TLC, FeviKwik and more have joined in on this trend.

News

23 Feb 2024

Swiggy Instamart, Fevikwik Use Instagram Long-Post Glitch For ‘Moment Marketing’

Instagram is one of the most popular image-sharing apps in the world with over one billion users. The app, owned by Meta, often tests new features to improve its interface and user experience.

News

29 Feb 2024

Pidilite's 'Naya Fevikwik Gel' emphasises that mistakes can be rectified

Pidilite Industries, a manufacturer of adhesives, sealants, construction chemicals, and craftsmen products, announced the launch of a new campaign "Galti Sudharne ka Mauka De," for its latest variant Fevikwik Gel.

News

29 Feb 2024

Pidilite Industries Unveils New Leadership Team: Sudhanshu Vats and Kavinder Singh Appointed

Pidilite Industries, renowned for its Fevicol, Dr Fixit, Fevikwik, and M-Seal brands, has announced significant leadership changes.

News

29 Feb 2024

Pidilite appoints Sudhanshu Vats as MD designate; Bharat Puri to step down

The board of Pidilite -- maker of Fevicol, Dr Fixit, Fevikwik and M-Seal -- at its meeting held on Thursday approved the appointment of Vats as Managing Director Designate, who is currently Deputy Managing Director of Pidilite Industries.

News

29 Feb 2024

Pidilite Industries Promotes Sudhanshu Vats As Its New Managing Director

Pidilite Industries Ltd. has promoted Sudhanshu Vats as the company's managing director. He is currently serving as its deputy managing director.

News

29 Feb 2024

Pidilite appoints Vats, Singh as MD, Jt MD designate

The Board of Directors of Pidilite Industries has appointed Sudhanshu Vats as Managing Director Designate and Kavinder Singh as Executive Director and Joint Managing Director Designate.

News

01 Mar 2024

Pidilite announces launch of fevikwik gel with a quirky ad campaign

Pidilite Industries Limited, a leading manufacturer of adhesives, sealants, construction chemicals, and craftsmen products, announced the launch of a new campaign “Galti Sudharne ka Mauka De”, for its latest variant Fevikwik Gel. The film emphasizes that small mistakes can be promptly rectified, highlighting the product’s effectiveness in real-life situations.

News

02 Mar 2024

Sudhanshu Vats: FMCG, media veteran now building Pidilite of the future

Sudhanshu Vats, who was recently appointed Managing Director Designate of Pidilite Industries, is an FMCG and media veteran who has held several key positions across companies in the past three decades.

News

04 Mar 2024

India Inc boards set for major churn

INDIA INC IS all set to refresh its boards with 900 NSE-listed companies looking to recruit nearly 2,000 independent directors this year.

News

07 Mar 2024

Indian Managers with Diversity Edge Going Places

When Ikea’s global chief executive Jesper Brodin recently visited a city school in its home country Sweden, he noticed that 65% of the students were Indians.

News

27 Mar 2024

Pidilite gets set to take on rivals

Pidilite Industries Ltd’s stock hit a new 52-week high of Rs 3,009.95 on Tuesday. Despite concerns of competition from paint companies and unorganized manufacturers, some favourable factors could help Pidilite retain its edge and keep investors glued to the stock.

News

02 Apr 2024

Fevikwik announces the addition of 4 new products to its portfolio

Fevikwik from the house of Pidilite Industries Limited, announced the launch of new products, Fevikwik Precision Pro, Fevikwik Gel, Fevikwik Advanced and Fevikwik Craft.

News

02 Apr 2024

Pidilite Industries adds 4 new variants to its instant adhesive brand Fevikwik

Pidilite Industries Ltd on Tuesday announced the launch of four new variants under its popular instant adhesive brand Fevikwik in order to address the evolving needs of consumers.

News

05 Apr 2024

Indian brands new era of influence

Indian brands are wooing global consumers by leveraging innovative strategies and localized approaches to venture into new markets was the consensus among a group of top industry leaders at a panel discussion at the Mint India Investment Summit 2024 held in Mumbai recently.

News

17 Apr 2024

Campaign Decoded: Pidilite’s Fevicol Glue Drops help save on maintenance spent on a house

Birthdays, Christmas, Diwali and New Year’s are celebrated with decorations or balloons hung on the wall of the house, with tape doing most of the hard work.

News

27 Apr 2024

Motomax Insta Shine Review: Can It Really Bring A Shine To Your Bike?

We at ZigWheels had a chance to test out the Motomax Insta Shine, a simple polish in a sponge that you can buy in most supermarkets for a price of Rs 25. Here’s what we think about it after trying it out ourselves.