The beauty of Tiles must last a Lifetime

Say NO to cement and yes to ROFF

Roff-Banner
img

For The Timeless Beauty Of Tile And Stone

Roff, from the house of Pidilite Industries Ltd., is one of the leading tile adhesive companies in India. We are committed to providing our customers with cutting-edge tile and stone fixing solutions. Pidilite Roff products are technologically advanced bringing in global expertise with local intelligence.

Visit website
Call us at : 1800 2255 02
adhesive-innovative
img
yellowcardone
yellowcardtwo
yellowcardthree
img-1

7500+

Dealers

10k

Partnering Contractors

1000+

Partnering Architects

frame-1
frame-2
frame-3
frame-4
frame-5
frame-1
frame-2
frame-3
frame-4
frame-5

Roff Milestones

2004

2014

2016

2019

2020

2023

2004

Pidilite acquires Roff

Pidilite reaches a coveted milestone of hitting 1000Cr mark, Roff brand of construction chemical is acquired.

Roff brand has been in existence since 1988.

dum laga ke haisha

2014

Roff Champs

The Roff Loyalty program for tile contractors is born. Today it is known as Roff Champs.

dum laga ke haisha

2016

Roff at Pidilite

A separate team at Pidilite is identified to run the Roff Business.

dum laga ke haisha

2019

A Year of Big Ventures

A Joint venture is formed with Litokol Italy – technology leaders in specialised tile grout.

Another Joint venture is established with Grupo Puma – leaders in Mortar & Specialised tile adhesive.

dum laga ke haisha

2020

Venturing into Stone Care

A JV is signed with Tenax - a global leader in stone care chemicals. 

dum laga ke haisha

2023

From Business to Consumer

A national TV campaign is launched to make Roff a consumer brand.

dum laga ke haisha

Sustainability Initiatives

Making beauty of Tiles Last a Lifetime

For the beauty of tiles and stones must last a lifetime and beyond!

layer

45Cr

sqft covered annually

50K

contractors upskilled till date

Building A Green Future

Roff wears its GreenPro Ecolabel with pride. It signifies that our products have a lower environmental impact and contribute significantly to enhance the performance of Green buildings and companies. GreenPro offers end users key information on product sustainability and empowers them to choose sustainable products.

wood-cutting

The Roff Family’s Bestsellers

Roff Vitrofix Ultra Adhesive

Fit for the internal application of ceramic, vitrified and natural stone tiles of all sizes.

img-4
img

Roff Non-Skid Adhesive (NSA)

For natural stones, clay, terracotta, and vitrified tiles of regular size.

Roff-non-skid.png
img

Roff New Construction Adhesive (NCA)

Ceramic and new floor tiles fixed!

Roff-NCA.png
img

Roff Vitrofix Adhesive

For all sizes of ceramic, vitrified and natural stone tiles.

img-4
img

Roff Extrofix Adhesive

Suits all types of tiles, ceramics, marble, and natural stones.

Roff-extrofix.png
img

Tenax CeraFluida

Premium liquid wax polish to give stones a glossy shine.

img-2
img

Tenax Ager

A colour-enhancing sealer to achieve a wet sheen on stones.

img-4
img

Tenax Resina

Superior marble and stone crack repair filler.

img-5
img

Tenax Mastic

For grouting and bonding joints and gaps in marble, onyx, and more.

img-4
img

Tenax Proseal

Retain the natural look of quartz, marble, granite, and composite materials.

img-5
img

Tenax Eliox A+B

Grouting and repairing cracks between marble, stone, granite, and more.

img-4
img

Tenax Anti-Efflorescence

Pre-laying back sealer for stones and grouts.

img-5
img

Tenax Brio Top

High-performance, ready-to-use stone cleaner for marble, granite, and engineered stone.

img-4
img

Roff Extrofix Ultra Adhesive

Perfect for exterior areas prone to vibrations.

img-5
img

Roff Starlike

High performance epoxy grout for internal and external use.

img-5
img

Roff Masterfix Adhesive

Designed for metal, plywood, cement boards, engineered stones, and drywall surfaces.

img-1
img

Roff Cera Clean

High-quality tile cleaner liquid for stain removal and shine.

Cdra clean
img
Know more

Innovation At Roff

Innovation Fostered by Collaboration

Revolutionising Tile and Stone Fixing in India
 

   

Roff is empowered to create niche-specific advanced products thanks to key collaborations with industry experts. The Joint Venture with Litokol Italy has secured exclusive distribution of its products through Pidilite. Its flagship product STARLIKE, with patented Quartz technology, has simplified and revolutionised Indian grouting practices while opening up avenues for colourful grouting. 

img

Our latest campaign

Cement can wear down tiles, change a man into his mother-in-law and ruin a home. That’s why Roff’s crocodile-grip adhesives work so well. They keep the home, the tiles and a man’s sanity in place.

Watch

Jakdu in Action

Smashing a 6 in a cement-tiled stadium will cause the tiles to break, but with Roff’s tile and stone work, you can comfortably knock the sixes out of the park!

Watch

Football

One powerful kick with a football and a wall with cement-fixed tiles will shatter. Tiles fixed with Roff can withstand a lot of force and that’s why Roff always scores.

Watch
View all