There was a time when adhesives were only available in liquid form and paper-to-paper sticking meant sticky fingers and an overall messy experience. Pidilite, being the pioneers in adhesive segment, addressed this issue 20 years back through the launch of Fevistik.
Fevistik made sticking clean and convenient through its innovative rotary gluestick form. Today, Fevistik is India’s highest selling gluestick and is synonymous with the category. It is available in four convenient pack sizes of 5g, 8g, 15g and 22g
In Sep, 2016, Fevistik organized school-level "Make in India" collage competitions across India. One lakh students from 1000 schools participated in this activity, and creatively showcased their rendition of the Make in India movement.